Throughout my career, I’ve created, managed, optimized, and overhauled dozens of websites, served in a variety of capacities and roles, and gained experience collaborating with academics, corporate institutions, and nonprofits of various size. I’ve operated in teams oriented within IT, programs, marketing, and communications.
Projects of note:
- UVA Health: First as a freelance web copy writer, then as SEO specialist, Content Strategist, and Lead Content Manager, created and governed style and standards for copy across a variety of platforms, for a diverse slate of audiences, supporting three website overhauls and the creation of patient-facing blog.
- Genworth: Projects for the launch of long-term care insurance campaigns spanned both web and email copy, in close partnership with usability designer
- Lynchburg University: As Content Coordinator, I overhauled site copy to complement new website designs while designing and delivering web writing training to staff.
- CFA Institute: Hired into the newly created Web Editor position, I created and delivered a Writing for the Web training for staff, overhauled an ungoverned intranet, and established standards and style guides for the public website.
- Virginia Foundation for the Humanities: Cut my teeth on Dreamweaver, inhabiting first webmaster role; unified a dozen disparate program sites into a single experience.
Independent Website Projects
Edited existing Wix website:
- Reorganized information architecture and navigation
- Created page content
- Linked to donation and merchandising platforms
Provided consulting services for the initial phase of website development. Provided platform recommendations, SEO guidance, information architecture. Used Square Space to create a simple site the team could update themselves.
Created simple club team website in WordPress.
I took an outdated, clunky, cluttered website and turned it into something clean, fresh, and easy to use – for both the people using it and the people updating the content.
As president of the Charlottesville Pride Community Network, created a robust website to feature events, thank sponsors, unite partner organizations, sign up volunteers, publish statements and press releases, promote programs, more.
I led a volunteer team in reorganizing content into a public-facing site and an intranet for this large church.
On the Side
I provided independent web and SEO services for dozens of other entities, including:
- King Family Vineyard
- Standing Partnership/Jaggers Communications (OpenSource Connections)
- Payne, Ross & Associates (Wounded Warriors of Virginia)
- Virginia Association of Medical Staff Services
- Senior Statesmen of Virginia
- Fibrotools
- Prana Coaching
- Virginia Artists in Action
- Dreams to Careers
