In the mutable world of the web, pointing to a finished product of single authorship is often impossible. Additionally, as a manager and editor, one’s work often exists in the margins — behind the wings, so to speak.
The samples below represent a very small piece of the work I’ve produced during my career. And it would be remiss of me not to note that most deliverables arrive at their final incarnation by way of multiple midwives. That is to say, I attest to the authorship of my work while also grateful to the editors and readers who made every creative endeavor both possible and pleasurable to produce.
Web Page Copy: Healthcare
Web Copy: Editorial Template
I developed this copy deck template to clarify roles, deadlines, and goals through the review process.
Consumer Blog Post: Treatment Tech
Consumer Blog Post: Colon Cancer
Consumer Blog Post: Popcorn Lung
Consumer Blog Post: Gen Z
Content Strategy Graphic
I made this graphic to facilitate cross-channel content mapping.
Process Outline: Content Audit
I used this presentation to guide team members through the process I had developed.
User Journey Mapping
I developed this framework to ensure alignment of content with different user profiles.
Keyword Clustering
Demonstrating a method for planning content that meets user needs during their journey to conversion.
Marketing Copy: Radio & Email
Press Release: Nonprofit Announcement
Press Release: Provocative
And yes, it worked.
