PROFILE
An expert web content manager and digital strategist adept at using data and SEO to craft impactful content that drives engagement.
EXPERIENCE
Lead Content Manager | UVA Health | July 2021–Nov 2025
Lead team of content strategists in developing multi-funnel, cross-channel communications. Provide editorial guidance, mentor team members in data-driven strategy, manage editorial calendar across multiple channels. Collaborate with stakeholders, manage deadlines. Train staff on brand, voice, style guide, usability principles, creative strategies, and SEO best practices.
Content Strategist | UVA Health | 2014–2021
Transformed complex scientific and technical content into clear, accessible writing for diverse audiences. Applied user research and data analysis to improve content effectiveness. Conducted presentations on writing strategy to clients and stakeholders.
SEO Specialist | UVA Health | 2010–2014
Provided content strategy and editing services. Led team projects and delivered training on digital writing best practices.
Freelance Communications & Marketing Strategist | 2009–present
Delivered web content, marketing materials, press and media packages. Implemented social media strategies. Designed online platforms and optimized search performance for a variety of non- and for-profit clients, including wineries, booster clubs, statewide associations, financial institutions, and more.
English Composition and Literature Instructor, George Mason University | 1999-2001
Designed and conducted courses in English Composition, Introductory Literature, and Creative Writing; assessed student achievement; coordinated workshops, facilitated student use of technological resources, delivered lectures.
EDUCATION
Master of Fine Arts, Creative Writing, George Mason University
Awarded teaching assistantship for three years; graduated with a 4.0 GPA
Bachelor of Arts, English, Virginia Commonwealth University
Awarded full academic scholarship for four years; graduated Magna Cum Laude with a 3.7 GPA
SKILLS & TOOLS
Google/GA4, WordPress, Adobe Suite, Drupal, Moz, SEM Rush, SiteImprove, HotJar, Figma, Miro, Workfront, Canva, Wix, SquareSpace, Microsoft 365, WCAG 2.2, Chat GPT, Jasper AI, Airtable, social media platforms
PROFESSIONAL DEVELOPMENT
- Diversity, Inclusion, and Belonging for Leaders and Managers Certificate (LinkedIn Learning)
- Google Analytics Certification
- Situational Leadership Program
- Dare to Lead
- Content Area Reading, EDU 350, Mary Baldwin University
- Teaching as a Profession, EDU 200, Piedmont Virginia Community College
